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19 Crimes
Art /
Curation /
The Canadian launch of Snoop Uncorked presented life-sized sculptural installations across Canada
SNOOP DOGG CALI RED
Celebrating the brand's partnership with Snoop Dogg through award-winning renditions of the legendary artist.
![19-CRIMES_Full-Media-1_1920x1080](https://images.ctfassets.net/0c4uhg9f4qrb/4WcaeMlQO9tz27mWU9N3As/da35da93395aabd3a4a2b991237d90c6/1920x1080_1.jpg?q=80&fm=webp)
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Using elements of the 19 Crimes Cali Red wine, each piece set the tone of the brands core values: anti-authority, rule breaking, culture-creating and redemption.
CASE STUDY
Working with multi-media artists across the country, each activation was followed with a product launch in local LCBO stores, set in Vancouver, Calgary, and Toronto.
![19-CRIMES_Image-Copy-1_1920x1080](https://images.ctfassets.net/0c4uhg9f4qrb/6372QC8myjd5PZDkMOZynm/abe2b817983d0e7982b83b1338c21e95/1920x1080_3.jpg?q=80&fm=webp)
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![19-CRIMES_Image-Grid-1-main_1920x1080](https://images.ctfassets.net/0c4uhg9f4qrb/6lxW1Z3HFAZgplEZA3NOMX/ab9bbbc6677fc5ee2141c79c2acc06ff/1920x1080_12.jpg?q=80&fm=webp)
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![19-CRIMES_Image-Grid-1-top_1920x1080](https://images.ctfassets.net/0c4uhg9f4qrb/2SIW7oaNBwXPp5UFt1onKP/fb1183b7dbe99201e61d3348e5c39c1b/1920x1080_14.jpg?q=80&fm=webp)
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![19-CRIMES_Image-Grid-1-bottom_1920x1080](https://images.ctfassets.net/0c4uhg9f4qrb/5ptYkkwAsvzcnC8sI4saAy/b5f185be468977b70c09b77cf9233e36/1920x1080_2.jpg?q=80&fm=webp)
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![19-CRIMES_Three-Colum-1-middle_1080x1920](https://images.ctfassets.net/0c4uhg9f4qrb/UgbA0h0n6LrfaT4Pv6YBC/d0e6b8b9d4dbd49a2dba0bf9cb0a88ed/1080x1920_3.jpg?q=80&fm=webp)
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![19-CRIMES_Three-Colum-1-right_1080x1920](https://images.ctfassets.net/0c4uhg9f4qrb/1WojmKBL0YEJHdtx2yNKhA/c4b75de4204c9a3d2bc408bf6ecb81a5/1080x1920_5.jpg?q=80&fm=webp)
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Sweeping up a few awards as a disruptive and rebellious marketing approach within the point-of-purchase category.
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![19-CRIMES_Image-Grid-2-top_1920x1080](https://images.ctfassets.net/0c4uhg9f4qrb/5rHDzsu4TwTIfQ9LwTbdgE/5cf3938b6cdf5d2e0ab2f1c90164598f/1920x1080_13.jpg?q=80&fm=webp)
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![19-CRIMES_Image-Grid-2-bottom_1920x1080](https://images.ctfassets.net/0c4uhg9f4qrb/3XoNumfQAApOobJilCR3nM/5d31a158b0e649f38268bb5210fe9a4d/1920x1080_5.jpg?q=80&fm=webp)
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![19-CRIMES_Image-Grid-3-main_1920x1080](https://images.ctfassets.net/0c4uhg9f4qrb/78Y2frhB3hok6YngWgtOjI/259e2004081c64d47d12d717a615603f/1920x1080_7.jpg?q=80&fm=webp)
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![19-CRIMES_Image-Grid-3-top_1920x1080](https://images.ctfassets.net/0c4uhg9f4qrb/YkG5EJGFjL1Gc1PCYRp5e/9fed99e5abe112209ac1ce8db2a37edd/1920x1080_9.jpg?q=80&fm=webp)
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![19-CRIMES_Image-Grid-3-bottom_1920x1080](https://images.ctfassets.net/0c4uhg9f4qrb/158AZpK2eYW4yRUxvWYqsM/0f76f52fc53699c382dd195105869ded/1920x1080_4.jpg?q=80&fm=webp)
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Acknowledgments
Ashley McKenzie-Barnes
Curator
Craft PR
Public Relations
Kindred & Scout Productions
Video production for Chairman Ting
Michael Ngvyen
Video Production for Tyler Lemermeyer
Jordan Sook
Video production for Jordan Sook
Awards
Applied Arts Advertising Awards; Point-of-Purchase – Snoop Dogg Uncorked
2021
Applied Arts Photography Awards; Cinematography – Short – Snoop Dogg Uncorked
2021
Press
![the message logo](https://images.ctfassets.net/0c4uhg9f4qrb/WoE9sxzgSsK0NhgpIzTvf/23ff918d91a0ea344c278e1002a8f954/The_message.png?q=80&fm=webp)
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themessage
Published 8/9/20
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BlogTO
Published 9/3/19
![View the Vibe logo](https://images.ctfassets.net/0c4uhg9f4qrb/2nMetnFq6SxL3nj673I9st/44c0835dfd9b7d54a1b433643aaef7a8/View_the_vibe.png?q=80&fm=webp)
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